Super Bowl commercials to highlight marriage of crypto and sports
Super Bowl’s audience reach is also enormous, with one commercial during the championship generating immediate awareness, says Simon. With the potential to reach over 100 million viewers, the “big game is a high risk high reward competition for brands… score the most audience attention in the shortest amount of time,” adds Sutton. Super Bowl broadcaster NBC has sold all of its commercial time for the upcoming game—with the network asking as much as $7 million for a 30-second spot, up 27% from last year.
This crypto ad craze is reminiscent of the 2000 Super Bowl during the dot com era. One company, pets.com, had an ad campaign featuring a sock puppet mascot who would later be interviewed by People magazine. However, if you’ve won a particularly big Super Bowl parlay bet or hit on several valuable Super Bowl player props or team props, your payout may have to be manually approved by your bookie.
What was the most expensive commercial?
Outside of exchange platforms, eToro—a social investment company—also debuted a crypto-focused ad. Appearing in the third quarter, the 30-second spot featured a flying crowd of investors literally sweeping up new consumers interested in cryptocurrency investing. Bahamas-based FTX and Hong Kong and Singapore-headquartered Crypto.com—which rank in the top 10 crypto exchanges worldwide, according to CoinGecko—have likely paid millions for 30-second ads during the upcoming championship game. Additionally, Canada’s Bitbuy teamed up with Miami Heat guard Kyle Lowry for a Super Bowl commercial, marking the first time that a Canadian crypto firm has partnered with a professional sports star. Bahamas-based crypto spot and derivatives exchange FTX is perhaps the company most responsible for creating the crypto sports playbook. Early last year, it secured the naming rights for the Miami Heat arena, then went on a sponsorship spree.
- However, by Monday, it had risen to the second most popular app in the United States App Store.
- Coinbase hyped cryptocurrencies at this year’s Super Bowl with a bold ad that consisted of nothing more than a QR code that floated on the screen for 60 seconds.
- Satoshi Nakamoto is a pseudonym for the person who created Bitcoin and wrote its white paper.
- This crypto ad craze is reminiscent of the 2000 Super Bowl during the dot com era.
Although the Coinbase outage lasted only a few minutes, it sent the company’s stock plunging by as much as 5% prior to the opening of trading on Feb. 14, 2022. Due to non-disclosure agreements with customers, the business is unable to provide specific download counts; nonetheless, its data may give insight into the kind of effect these advertisements had. On Super Bowl Sunday, February 13, Coinbase downloads increased by 309% week over week after the ad’s showing and increased 286% the following day, according to data from app intelligence firm Sensor Tower. Elon Musk very famously tweeted that “Dogecoint is the people’s crypto”. However, according to Yahoo! Finance, Dogecoin started out as a joke in 2013 and is still a joke today. We need this to enable us to match you with other users from the same organisation.
Investments & Money
Crypto prices can fall dramatically in a short amount of time. The best way to guard against the volatility is to only spend money you can cope without. That way, you won’t face financial difficulties if the market crashes. Free Bitcoin, Super Bowl, and a bouncing QR code overwhelmed the popular crypto exchange.
Is the Dogecoin super bowl commercial real? If so, what do you think the pump will be?
This makes it a no-brainer for all but the most infrequent sports gamblers to accept online Super Bowl gambling promos whenever they’re offered. Just be sure you understand the full bonus terms and conditions before accepting these betting promotions, as different sites have different bonus time limits, wagering requirements, etc. No Joke – Dogecoin might be a “jokecoin,” but the current DOGE price and Dogecoin investment potential are serious business. As of May 21, there are currently over 129 billion Dogecoin in circulation according to CoinMetrics.
Tom Brady, on the other hand, jumped into bed with FTX, who will seek to walk away with a nice return on his investment for FTX’s weekend-long advertising. On Canada’s side, Toronto-based Bitbuy purchased an ad for its Canadian broadcast, featuring Miami Heat point guard Kyle Lowry. Lowry, who is known for playing nine years with the Toronto Raptors and winning an NBA title with them in 2019, joins the growing https://doge2.finance/2022/09/01/dogecoin-super-bowl-commercial-was-fake/ list of professional athletes who are coming onboard as crypto ambassadors. This year’s Super Bowl could prove to be a ground breaking transformation for the mainstream adoption of cryptocurrency. Coinbase, eToro, FTX, and Crypto.com have already confirmed they would be running ads throughout the NFL championship game. Community Rules apply to all content you upload or otherwise submit to this site.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG. This year’s match will mark a major shift for both the NFL as well as traditional advertising. Dubbed “The Crypto Bowl,” this weekend’s event will prove how effective the mainstream marketing of bitcoin and cryptocurrency actually is, with crypto exchanges competing for advertising space.